SWHM has extensive experience of managing hotels on behalf of hotel owners and investors, whether branded or unbranded.

Our management team directly manage their own teams and have a unique insight into “best practice” for any scenario, allowing us to drive an intense focus on profit delivery with our goal to maximise returns on investment and create shareholder value.

SWHM have a robust structure in place for Events, Reservations and Accounts. The managers who are responsible for these functions are our experts and all hotel contracts are "merged" into our regional framework. With one central team, based in Birmingham driving each business.

The process provides significant savings on any hotel’s costs.
SWHM will operate the hotel on behalf of the owner and will assume all P&L responsibility, including full brand management. A full set of key performance indicators will be agreed with the owner to optimise the financial results.

An example of our management services:

  • Preparation of annual budgets
  • Monthly financial and operational performance reviews
  • Implementation of HOTSTATS & STR reporting
  • Full accounting and reporting services
  • Implantation of the SWHM IT platform to include accounting.
  • Full operational review and restructure of team as required.
  • Commercial overlay plan immediately to cover Sales, Marketing and Revenue Management.
  • Payroll review with the SWHM Manpower Plan system implemented.
  • Full Purchasing review with the SWHM purchasing system and new suppliers where the financial benefit is clear.
  • Standards review with clear targets in place.
  • Full Health & Safety Audit with the introduction of the SWHM H&S partner Shield Health & Safety Management for audits and processes.
  • Full maintenance and asset protection system implemented, to include a review of all suppliers.
  • A full review of energy performance in the business, with our energy consultants to include implementation of the SWHM energy platform and tariff procurement.