SWHM has extensive experience of managing hotels on behalf of hotel owners and investors, whether branded or unbranded.
Our management team directly manage their own teams and have a unique insight into “best practice” for any scenario, allowing us to drive an intense focus on profit delivery with our goal to maximise returns on investment and create shareholder value.
SWHM have a robust structure in place for Events, Reservations and Accounts. The managers who are responsible for these functions are our experts and all hotel contracts are "merged" into our regional framework. With one central team, based in Birmingham driving each business.
The process provides significant savings on any hotel’s costs.
SWHM will operate the hotel on behalf of the owner and will assume all P&L responsibility, including full brand management. A full set of key performance indicators will be agreed with the owner to optimise the financial results.
An example of our management services: