Holiday Inn Express - Birmingham South

ACE Hospitality own the Holiday Inn Express (HIEX), Birmingham South:

  • ACE had a standard management contract with a percentage paid on revenue and GOP. 
  • The owners liaison could not answer all of the owners questions and the owner did not feel the representative was as the appropriate level.
  • HIEX converted at 22% in 2018 with limited growth.

ACE Hospitality changed management companies to Switch Hospitality Management:

  • The contract was incentive based only. 
  • The owners liaison was the Managing Director of Switch.
  • HIEX increased profits by 200% from 2019/20.
  • HIEX converted at 28% in 2018/19.  35% in2020/21 and 39% in 2021/22. (Year ending June)
  • HIEX is in the top quarter of all IGH Hotels in the UK, based upon all service metric scores.
Find out how we can maximise your asset’s value
Complete the form below to download our Build to Rent brochure and find out why you should make the Switch
Thank you for registering your interest
Oops! Something went wrong while submitting the form.