BUILD TO RENT AND HOTEL SERVICES, THE PERFECT PARTNERSHIP

Switch Hospitality Management (SWHM) have an extensive infrastructure in Birmingham and manages 4 hotels, a serviced office development and St Martins Place with 228 residential apartments.

SWHM brings the best of Hotel Services to the Build to Rent market with Park Regis Birmingham being the number 1 hotel in the UK and SWHM the number 1 hospitality employer in Birmingham.

PRE OPENING SERVICES

  • Property & design consultation
  • FFE procurement with a panel of recognised suppliers
  • Marketing brochure, website, social media and sales packs
  • Pre-opening plan with a series of opening events, supported by our hotel facilities
  • Digital “sample room” to allow early pre-rental opportunities
  • Pop Up sample room in a hotel
  • Full pre-rental campaign, with a clear pre-opening target
  • Recruitment of “Hotel Level” team
  • Preparation of the service charge budget
  • New tenant communication
  • Deposit collection process
  • Work with contractors and architects throughout the scheme, on behalf of the owner

OUR UNIQUE SELLING POINT

All of team are trained and work with the number 1 employer in Birmingham and the number 1 hotel in the UK

HOTEL SERVICES & EXTRA AMENITIES

All of our residents have full access to hotel services.

FROM OPENING

  • Full tenant management system in place, plus communication portal
  • Rental service in place, with sales team to fill the property
  • Full yield management system in place, with partnership with hotel systems
  • Void management to manage any gaps in tenancy
  • All hotel services in place to include:
    - Concierge
    - Hotel membership system, to include hotels and local retail discounts
    - Parcel management
    - Tenant communication to include 6 monthly events at Park Regis Birmingham, to aid retention
    - Security and asset protection
    - Property services to include maintenance and cleaning services
    - Dry cleaning services
  • Finance team to manage, deposits and rental income
  • Management of the service charge budget, with all group contracts (to secure best value) in place
  • Own team to complete maintenance to ensure the asset is protected.
  • Owners representative in place, to ensure the property exceeds all targets.

EXTRA AMENITIES - GYM & HOT DESKING

Hotel services added to all communal areas for example tea & coffee station for residents.