John started his career with Forte & Accor and then moved onto Sopwell House, the first private business that John managed prior to joining Heythrop Park Resort as Regional Operations Director for 12 years. Looking after up to 9 businesses for an individual entrepreneur is the experience that John relies on every day.
Michels & Taylor & Q Hotels gave John great experience of a Management Company and Golf Resort business. At Macdonald Hotels as Regional Managing Director, John looked after the groups 5 Star portfolio including Bath Spa and The Randolph in Oxford.
John joined the owners of Colmore Tang and Seven Capital to create Switch Hospitality. Switch has the ability to manage all of the owner’s hospitality businesses and independently manage other businesses.
“I have worked in every sector of the industry and I have been trusted by a broad range of owners to invest their money in businesses that on every occasion have developed. I believe passionately in doing the right thing and integrity.
I believe that we have the best team of experts at SWHM and we stand apart from our competition as we all manage teams directly and we are all entrepreneurs. “We don’t talk the talk, we walk it!”
John is also a Board member for West Midlands Tourism, The Westside Bid and the UK Hospitality regional board.
Aimee Smith has worked in the hospitality industry for 15+ years and is experienced in various commercial areas starting her career within IHG and Holiday Inn before moving to Malmaison & Hotel Du Vin, Village Hotels, The Hotel Collection and then most recently part of the opening team for Park Regis Birmingham, 5 years ago.
As Group Marketing Director for Switch Hospitality Management, Aimee plays an active role as ‘Brand Champion’ across all of the portfolio and is responsible for creating, implementing and then leading the marketing plan and content strategy across a range of different channels, such as website, social media platforms and email communications along with supporting public relations, digital communication via website management and social media channels and overseeing the production of all marketing collateral.
Aimee is very passionate and has an ability to understand the requirements needed to support and succeed within a business.
“If you love what you’re doing, it makes it easier to create, inspire, entertain and educate.”
With over 25 years’ experience in the hospitality industry Stuart has accumulated an expanse of knowledge in all hotel sectors and has a proven track record of helping businesses improve both sales and profitability. Having started with Travelodge back in 2004 Stuart has worked with many of the key hotel brands including IHG and Hilton, his flair and thought processes are also well suited to independent hotels where the ability to do things differently and not be bound to brand guidelines is key to delivering success. Stuart works closely with many analytical companies to ensure data is readily available to make the right business decisions at the right time.
Stuart says the two key components to his role are to grow the commercial visibility of each business and to ensure that any decision is taken with two key elements in mind, firstly how does it come across to the customer? Secondly, how does this impact the profitability of the business?
If both elements are positive then you are on the right track!
“It isn’t difficult to choose a price at which to sell something. Getting the right price and reaching the right customer is a different ball game.”
Ryan Doyle has been in the hospitality industry for 12 years working for brands such as Jurys Inn, JW Marriott & Macdonald Hotels. During his career he has achieved specialist status in pharmaceutical and healthcare events. Ryan is heavily involved with industry bodies such as Institute of Hospitality, HBAA and Institute of Travel Managers.
Ryan is responsible for the leadership of Switch sales teams within the portfolio and to create and galvanise a sales culture. Working with sales teams to implement and guide strategic sales plans, market segment growth and sales activity across the portfolio.
Ryan joined as Associate Director of Sales with a wealth of experience in hotel sales and account direction in branded properties, allowing him to position these properties in front of key buyers in the MICE and Travel Markets. Ryan has successfully relaunched and repositioned the Conference & Event offering for properties in the group, increasing agency and direct conference business by 34%, whilst driving accommodation through specialist segments such as legal, pharmaceutical, property, construction and entertainment and sporting.
Ryan graduated from University of Birmingham with a first class honours in Hospitality & Business management and in 2020 won the coveted Caterer & Hotelkeeper Acorn award for his commitment to the hospitality industry.
“Opportunities don’t happen, you create them”.
Emma has worked in hospitality both holding operational management roles and in HR. Having an operational knowledge of the workings of a hotel has proven invaluable in developing a people strategy that creates an inclusive culture that supports, engages and develops the team but also contributes to the commercial success of hotels and reduces staff turnover.
Emma has held Regional HR roles at De Vere, Village Hotels, Malmaison & Hotel du Vin before moving to Park Regis in it's opening year. Emma, as Group People Director is now responsible for the entire People function at SWHM. Emma is a true HR generalist, with experience in all areas, she is particularly passionate about, change management, employee wellbeing, training and development. She has an Employment Law Diploma and is a certified practitioner in personality profiling; MBTI and 16PF.
Emma truly believes that happy and loyal staff mean happy and loyal customers and it is important that we understand what engages our team, embrace inclusion and champion wellbeing.
“Our Evolve People strategy will help attract the best talent to your business and become an employer of choice whilst ensuring that as your company evolves the team evolve too.”
Steven Holt's career has spanned a period of over 25 years’ experience in the hospitality industry. Steven leads the finance team bringing a strong desire to standardise and enhance reporting to deliver efficient and future proofed solutions across the group. Steven oversees the relationship with the financial institutes, external accountants where necessary and is involved in feasibility analysis and budget planning with the directors and hotel owners.
Steven has worked for both individual hotels and branded international chains, starting out in DeVere Hotels and worked with other brands, IHG, Prima Hotels and Macdonald Hotels based across the midlands and north west prior to being part of the opening team for Park Regis from 2015. Steven as Group Financial Director is now responsible for the entire Finance function at SWHM.
Specialising in hotel accounting procedures and practices, forecasting and budgeting, income audit and cost control and owner relations. Steven has a proven ability to review and revise the financial procedures and practises to improve profitability
“Sales for vanity and profit for sanity.”