SWHM prides itself in making a real difference to owners of any business which is why our portfolio ranges from international hotels, to projects with the NHS and our long term partnership with Birmingham City Council.
If a business has any level of service requirement, we feel that we can make a real difference, which is the reason that we have not specialised in hotels. All of our projects have been entered into because we believe we can make a real difference.
SWHM has full managerial services for the only major independent hotel in Birmingham. Park Regis is now established at the top of the cities hotels and our board directly manage their teams in all areas.
Park Regis Birmingham opened its doors in April 2016, an amazing transformation of Auchinleck House from a run down office block to one of Birmingham’s most luxurious hotels, the best addition to Birmingham’s skyline, offering 253 gorgeous, comfortable guest rooms and suites, along with 11 function rooms, full serviced restaurant, bar and outdoor terrace and the hotel’s recreational facilities include Shakina Urban Dry Spa for the ultimate beauty indulgence plus a well-equipped gym.
Situated on the famous ‘Broad Street’ Birmingham’s most dynamic entertainment destination and just minutes’ walk from Five Ways Train station & the Library of Birmingham and ten minutes' walk from Birmingham New Street, the exclusive Mailbox and Bull Ring shopping centres the hotel also boasts convenient access to the ICC, Arena Birmingham, Symphony Hall, Rep Theatre and Hippodrome all just a short walking distance.
SWHM has full management of the hotel in conjunction with IHG. All of the SWHM services and standards have been adopted, resulting in an immediate 30% EBITDA uplift.
Holiday Inn Express Birmingham - South A45 is a family-friendly Birmingham hotel near the airport, offering 83 spacious rooms just off the A45, a major road through the scenic Midlands.
It's a short drive to Birmingham Airport, and just 10 minutes into Birmingham city centre. Business guests are a 15-minute drive from Birmingham's historic financial buildings along Colmore Row, and the NEC is even closer for major conferences and exhibitions. Back at the hotel, Curlers Room provides an elegant meeting space for up to 16 delegates, with friendly staff on hand to assist.
For shopping and dining the famous Bullring Centre is a short drive away, and from there it's an easy walk to a concert at Symphony Hall. Less than 30 minutes' drive into the surrounding countryside are Drayton Manor Theme Park and Warwick Castle, both popular spots for family outings. Don't miss a trip to Cadbury World, a fun visitor centre at the world-famous chocolate factory.
SWHM will provide hotel services to residents of St Martin's Place which is located adjacent to the Park Regis Birmingham.
Residents will be able to request services ranging from apartment cleaning, dry cleaning and laundry through to ad-hoc services such as sourcing concert and theatre tickets from our 24 hour concierge team.
St Martin’s Place is Birmingham’s most exclusive luxury residential development, located in one of the city’s highest sought-after postcodes, minutes from the main business and professional district.
SWHM has full management of all the services from housekeeping, maintenance, staffing in this 16 story multi-tenant serviced office. A great example of a hospitality service attitude in a new environment.
Lyndon House is a prominent office building within the heart of Edgbaston, being approximately 1 mile from Birmingham city centre.
Arranged over ground, mezzanine and 16 upper floors, it has recently been refurbished to a high standard with a new gym on the mezzanine floor, new reception, floorspace and WCs. Typical floor plates total 4,262 sq ft, with suites available from 753 sq ft.
Our team are completing the full spectrum of services that they are also consulting on. The feasibility pre purchase has identified that a luxury Serviced Apartment hotel would be best fit for the location. The team are now working on brand selection and the hotel fit out, leading to full launch plan and opening in 2022.
The hotel is currently closed with a re-launch date in early 2021. SWHM services will include the full management of the hotel to include its re-launch and branding.