University College Birmingham

The SWHB Board completed an exercise in 2019, where we agreed our priorities and direction. One of the key partnerships for us, was development of our talent and the next managers of the future, from that commitment the partnership with UCB was launched.

Each member of the board is a mentor to hospitality students and we actively teach students in our hotels on a monthly basis.  We have recently set the students a number of case studies that we are completing on The Royal Angus, which meant 60 students presenting their findings to our team.

Birmingham City Council

We were acutely aware of the poor standards of accommodation that families were receiving in the council house waiting system across Birmingham. We decided to set up a separate company away from our hospitality business, to partner the council to change the standards across the city.

The Birmingham City Council accommodation programme was launched, our dedicated team source suitable accommodation across the city, ranging from hotels to apartments for families. Each of the venues have to agree to join the programme which details health & safety standards, food standards, cleanliness and housekeeping. Integrity and doing the right thing are at the heart of our new business, we are determined to change the quality of offer across Birmingham.

Seven Living

We work in partnership with Seven Living which is a boutique sales and letting agency specialising in short, mid and long term rentals nationwide. They have a portfolio of over 150 luxury apartments from Birmingham to London.